Universal Latin Agency Overview


About Us

Universal Latin Agency (ULA) is full service Latin entertainment / marketing agency. With over 50 years of combined experience in the Latin entertainment industry, we offer our clients a variety of comprehensive entertainment / marketing solutions to reach and engage Hispanic consumers.

ULA has built a solid reputation throughout the entertainment industry and is known as the premiere entertainment and marketing agency. In addition, ULA also has the media resources and contacts to help promote events within each market. This includes local radio, television, newspaper, ticket outlets, demographics, and the local promoter for each market. Through our international alliances we also have the ability to reach markets throughout Latin America.



Past Events

We have provided Latin entertainment for festivals and special events throughout the United States including:

* The Houston Livestock Show & Rodeo / Houston, TX
* Six Flags over Texas / Arlington, TX
* Colorado State Fair / Pueblo, CO
* National Council of La Razaís Annual Convention / San Diego, CA
* U.S. Hispanic Chamber of Commerce Annual Convention / Washington,D.C.
* San Antonio Livestock Show & Rodeo / San Antonio, TX
* Texas State Fair / Dallas, TX
* Oregon State Fair / Salem, OR
* Indiana State Fair / Indianapolis, IN
* Riverside Casino / Laughlin, NV
* Austin Livestock Show & Rodeo / Austin, TX
* Ohio State Fair / Columbus,OH

* Six Flags Astroworld/ Houston, TX


Why Entertainment Marketing

Music is a compelling part of Hispanic consumerís lifestyle. It creates an emotional link between the performer and the costumer.
* Creating a marketing program that captures your audience and increases product awareness among the targeted community is every companyís goal. The demographics, tastes, aspirations, and lifestyles of consumers are constantly shifting.

* Music transcends all boundaries, serving as a form of expression that connects with people on a physical, emotional, and spiritual level.

* This marketing strategy provides:
-Big event programming combined with grass-roots level consumer interaction

-Less intrusive interaction with consumers when compared to conventional media and advertising; ie: part of the experience, not an interruption



Hispanic Consumer Characteristics


Brand Loyalty

-Hispanics are conservative in their lifestyles, which results in higher levels of brand loyalty than non-Hispanics.
-55% of Hispanics believe brand names are superior to store brands.
-Reason for brand loyalty: family dynamics, taste perceptions, consistent quality, minimal risk, tradition, and familiarity
-High level of loyalty to Hispanic spokespersons, celebrities, and sponsors



-89% of Hispanics learned Spanish as their first language.
-70% of Hispanics are more likely to speak Spanish than English at home.
-Most Hispanics prefer advertising messages and product information to be in Spanish.
-Dialects and pronunciations vary according to country of origin.





© 2005 Universal Latin Artist |